relationship differentiality

The relationship between McDonalds and Disney World seems a little unfair. Kroc was trying so hard to be considered by Walt Disney to put McDonalds in his theme park. Walt has been trying to rip off Kroc by telling him to raise his fry prices by five cents and he would need to give the extra five cents to Walt. Kroc didn't want to raise his prices as loyalty to his buyers but i'm sure he could be easily persuaded if his job and company was on the line. Another way they are in partnership is after a new Disney movie comes out children obviously go see it and after seeing and loving the new cartoon they go to McDonalds where they have little toys with the theme of the movie that the child had just seen so they will want to have a happy meal with a toy which makes more money for McDonalds its all part of the evil scheme to fool children and their parents :P


The relationships discussed in the film we watched called "merchants of cool" some things are the same while other remain different. In today's society companies are always trying to get a good profit from their sales, they seem to be trying to rip off their consumers and giving them less than what they paid for and trying to influence them instead of selling quality. If they inform their buyers that its the "cool" thing to do and have some celebrity in their commercial also saying its "cool" of course the nieve teenagers will all fall for that in the hopes of becoming "cool" to fit in.