What is cool?

The definition of "cool" can be described in many different ways, it could be clothing, interests, hobbies, music etc. There is no actual defintion to the word cool because it is always changing, styles, "fads" and the "in" thing could change in a matter of days so no one really knows.

ex) texting: everyone texts now a days, very rarely do you find a teenager that picks up the phone to call one of their friends. Adults look at us like we're stupid when we sit around texting but we love our friends so much we talk to them ALL the time! :P As we get older we get so busy with our jobs and our schooling that we don't have time to spend with our friends as much as we like and this way we can talk and communicate and keep in touch. In our time this has become  "cool"

ex) Tight/baggy clothing: these days it is "cool" for girls to wear tight clothes and guys to wear slightly baggy clothes. It seems like guys do it to fit in and girls do it to show off their bodies. People are so concerned about self image now a days because everyone has become so judgmental. Clothing is very important to how you are treated in life so it crucial to how a person feels about themself. Before, tight clothes meant a girl was "slutty" or "easy" and baggy clothes made guys a "gangster" its interesting how everything has switched over so much that it just became style.

Branded Me

Guess, Roxy, Karv, lola and coco, Garage,

Shout out to my girl friend Debbie ! you're my world!!! :D

Guess

Associated with: I think of jeans
Target audience: rich people in their mid 20's
The image: mostly correct, Target Audience: correct
on the Guess website there are a lot of girls and guys and lots of purses, lots of red and black jeans and high heels.

Roxy
Associated with: surfer girls
Target audience: surfing teenagers
The image: mostly correct, Target Audience: correct
On this website there is a lot of water and beach themes and beach clothing. it gives off a very summer image.
Lola n Coco
 Associated with: cute and sexy underwear
Target audience: women who enjoy pretty undergarments (all ages)
The image:mostly correct again, Target Audience: correct but displays more older women
On this website there are mostly bras, underwear, pajama bottoms and shirts. There are some modelled by women and some just have a picture of the garment. There are a lot of bright and beautiful colours.

Garage
Associated with: sweaters
Target audience: teenage girls
The image: not so close, :P, Target audience: correct
On this website there are a lot of fashionable outfits and summer clothes, and sweaters. They model lots of t shirts and tank tops and have a little bit of jewelry.

Karv
Associated with: diamond studded
Target audience: teenagers - young adults
The image:not correct Target Audience: not correct
On this website the models are all pretty old in their late 20's it seems. The website does not show very much clothes from this brand there are only about three pictures, one guy in karv clothing a woman's pants and a picture taken inside the store of the clothing racks.